Sun Frontier Fudousan is a company providing professional services for the ”optimum use of a real property”, primarily the office buildings and store buildings in Tokyo, one of the largest cities in the world, being close to users and having “altruism” as the company’s policy and the philosophy of “ make everyone around happy with devotedly sincere and symbiotically minds”.

Our customers are the owners of buildings, and our objective is to exist as a company that can be of valuable service to the customers. Through serving our strength for those looking for premises, and pursuing single-mindedly the satisfaction of tenants after moving in, our company have developed and diversified into quite a variety of services, so that what is needed or demanded by customers can be thoroughly met. Sun Frontier may be characteristic of the versatility of services in the mid- to downstream stages of real properties business, such as the leasing, management and maintenance, transaction, reconstruction, guarantee, securitization, interior finishing, consultation of and for building, and so forth.

Let me tell you of what I set great value on, now. It is my understanding that the meaning of existence of a company as public institution lies in performing a mission of “social contribution” by incessantly developing worthwhile volition and growth of the employees, thereby contributing to customers’ achievement of well-being. Through the business we serve, thoroughly serve to have customers delighted. With that in mind as the only reason of our existence we stress the importance of making sincere and earnest efforts.

Laying down in line with my principle that “the base of business is personnel” the three basic policy, “altruism over egoism, stick to what is right, and absolutely proactive attitude”, we are fostering development of human resources standing on the cornerstone for judgment of “ what is right to take as a human being”. Under “altruism”, our company is running to realize the “management participated by all with absolutely proactive attitude”, putting focus on the mind bonds of all personnel, and with the belief that each individual have been given his or her talent and ability to make use of the human society.

As the society matures, Japan may be entering into sort of an era of turmoil, suffering from social problems, such as decline in population or industrial hollowing-out. Environment surrounding the real property business has also changed in a great deal, even in the past 5 years. Nowadays the building owners are compelled to hold many problems derived from the possession of real properties, such as vacancy, declining rents, deterioration, quake resistance and, further, inheritance, business succession and so on. These diverse and new problems could hardly find solutions by the conventional way of thinking based upon the continuously growing economy and, consequently, as are actually seen, call for the services of the professionals like us with full of expertise in the building management or utilization of real properties more than ever.

Also, human ego continues damaging the nature, depleting natural resources and aggravating environmental problems. Under the circumstances, it is considered to be of vital importance to facilitate reconstruction the real properties for the maximum efficiency, and not to solely base upon developing them. A reconstructed building do make it possible to offer safety and comfort at a reasonable cost. It is the old yet a new way of value creation, as has been said “Enough is as good as a feast”, and will contribute to reducing the industrial wastes and consumption of the fossil resources on the earth.

A fair and disinterested pure mind. “What’s the purpose of living? What’s the value of work?” I set it up as my purpose “to be of use to as many people as possible for my life”

Without being shackled by the existing framework will we continue exerting our originality and ingenuity to build up such a new business model for the real properties as will, originated in Japan, work worldwide in the 21st century.

We would be profoundly grateful for whatever opportunity of serving you and for your continued support and candid opinions.