Company name: The Origins of SUN FRONTIER
"SUN" is a symbol of the warmth that falls on all mankind, in other words, altruism. "FRONTIER" expresses the intention of all Sun Frontier Fudousan employees to constantly strive to achieve their dreams and challenges to create new value.
This is the logo adopted by Sun Frontier Fudousan, to express our aim to "Establish a society in which mankind coexists and develops in harmony with the environment".
At Sun Frontier Fudousan, we have symbolized the philosophy we now focus on, and adopted a new logo since February 2007 in order to present a more purposeful and firm identity for the future.
Our person-centric logo
The Sun Frontier Fudousan logo expresses the continuous development of society in which man and nature coexist.
It also expresses the salutations of Sun Frontier Fudousan employees who rise to the challenge of performing a service for the pleasure of the public. Our intent is to be a company that always considers and treats people carefully as expressed in the logo. Natural motifs and colors are used as components, with the aim that "altruistic coexistence" between people and the environment be conveyed through this logo.
Colors
Green represents the forests, environment, and nature. Aqua blue represents water like the very source of all life, as well as the seas and sky. Orange expresses the energy and light of hope generated through coexistence. The central core of red represents the passion, love, and warm heartedness of the "altruism" held by Sun Frontier Fudousan employees.