1. Sun Frontier Fudosan's Management
Core
1)  Altruism
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2) Effort second to none
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3) Absolute proactivity
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4) Embrace the Three Key Policies Vector
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5) Do the Right Thing
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6) Which Mountain to Climb?
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7) False Creativity
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8) Do your best for fellow employees
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9) Each person should be totally reliable
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10) True enthusiasm the key to success
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11) Your state of mind creates results
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12) Employee awareness differentiates companies
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13) Understand the mission
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14) Work is a public task, sales are rewards for being useful
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15) Seek fair profits
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16) There is a difference between work that principles drive and work resolving immediate problems
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17) We aim to rule with the right ideas and not by force
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17) We aim to rule with the right ideas and not by force
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19) Challenges provide new business ideas
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20) Pursue management that is kind and considerate
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21) Sun Frontier care
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Practical
1) Expect nothing at the start
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2) Enhance cost-consciousness
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3) Differentiate us from the competition
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4) Each department should work together
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5) Never block business diversification
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6) The meaning of the re-planning business
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2. Pursuing daily work
Core
1) Good ambitions can shape your life
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2) Work for a cause
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3) Consistent principles are important
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4) Play fair
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5) Fight hard
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6) Stand your ground
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7) Face challenges
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8) When the going gets tough, the tough get going
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9) No enthusiasm, no success
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10) There is no mystery to winning
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11) Disaster is a divine gift
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12) Your greatest victory is conquering yourself
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13) Understand your potential
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14) Ability gaps can be three-fold but awareness differences can be 100-fold
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15) Lead life intentionally and carefully
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16) M and O idea.
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17) Perform small tasks thoroughly
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18) Be humble and strive harder
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Practical
1) Think like a manager
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2) Create something from nothing
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3) Speedy people succeed
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4) Dog-eat-dig sales
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5) Work in the middle of a whirlpool
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6) Why greeting people with good feelings is important
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7) Why? What for? Resolve problems better
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8) Hardship now, pleasure later
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9) Everyone has different expectations.
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10) Self-monitoring and self-control
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11) You're always on-stage
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12) Gaining trust through work is a beautiful art
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13) The meaning of advertising and publicity
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14) Grow a little every day
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3. Making the right decisions
Core
1) Enhance your soul to improve your judgment
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2) Are your motives good? Are you being selfish?
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3) Egos and justice
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4) Believe in doing right
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5) Absolute proactivity
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6) Those who care what others think and those who don't
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7) Never see absolute values relatively
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8) Mistakes are failures to make amends
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9) Are you low-resolution or high-definition?
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10) Intentionally and carefully refine your judgment
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11) Total optimism
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12) Principle of responding specifically to each challenge
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13) Double check
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14) Make 100% effort
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15) Even if 1% wrong, work out why without making excuses
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16) Be responsible for your actions
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4. Attitudes to customers
Core
1) Customer satisfaction
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2) Identify needs
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3) Do you understand how others feel? Do you appreciate them?
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4) Repay favors
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5) Only work that it difficult is truly satisfactory and inspiring
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6) Focus on what is important
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7) Awareness comes only through practice
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8) Pursue universally acceptable words and actions
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9) Work tackled seriously is splendid
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10) Trust makes working easier
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Practical
1) Align your goals to those of customers
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2) A telephone call creates 80% of impressions about the company
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3) You reap what you sow
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4) Sell like a successful leopard
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5) Fully discuss the causes and essences of problems
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6) You cannot win acceptance of your stance in hostile negotiations
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7) Discussing the backdrop is important in negotiating
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8) Complaints relate to trust
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9) What sort of salesperson do you wish to deal with?
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10) Flattery doesn't work. Do the best with what you have.
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11) You need intuition in sales to move people
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5. Each person is a sales resource
Core
1) There is vision in honesty
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2) Real estate requires people skill than any other business.
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3) Personal skill sells property, not properties themselves; talks about the company, president and yourself
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4) There are different rules for different situations
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5) Reasonable firmness earns respect
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6) Selfishness is the greatest enemy in brokerage
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7) Focus on frontline work
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8) Refine your consulting capabilities
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9) It is essential in brokerage to clarify your sales strategy
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10) Focused effort is real effort
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11) Important things to learn in real estate are 1) a person's heart, 2) expertise, and 3) judgment
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12) Dependence and independence are interdependent
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6. Creating wonderful lives
Core
1) What is your purpose in life?
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2) Truth, virtue, and beauty are the soul's essence
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3) The law of retribution
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4) Change your attitudes and you change your work and life results
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5) Make your work a vocation
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6) Have vision
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7) Study basics and expedients
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8) How you overcome trials determines your life
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9) Think before acting
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10) The benefits of being absolutely proactive
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11) Failure to do something means doing something bad
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12) There is a virtue in subtlety
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13) What is luck? Become lucky.
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14) Judge yourself
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15) Vision and philosophy are like the roots of a large tree
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16) Ninety-nine percent of life is about copying others
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17) Live within your means
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