Are my motives virtuous and selfless? That is my motto, and it is the basis for my daily decision-making. I want to make my only life a respectable one. That is why I consider it important to prioritize building a record of service for others over my own interests.
My motto recognizes that true success is impossible unless you make yourself second to others and are free from guilt and selfishness. Our lives should be able contributing to others and society through and outside work, building on preparations through one's school education.
Happiness and success stem naturally from responding to what others want. I firmly believe that contributing to society is essential to happy lives and households.
Look forward to what you learn from a tea ceremony. Treasure every meeting, for none will ever reoccur. Transform such gatherings into strong ties.
Management is all about people. It is about taking good care of them.

I started Sun Frontier Fudousan when I was 31. I had no money, no connections, and not much of an academic background. I also lacked knowledge and wisdom. I could only rely (mistakenly, perhaps) on the flattery I received from the president of a company where I worked. He said, "You're one in ten thousand!" Earlier, my junior high school teacher had sold me that, "Effort never betrays you." Of course, I had no abilities at all.
I started the company so I could pursue my dreams. But the company's results constantly fluctuated in the first six years. Japan's economic bubble burst during this time. I spent many frustrated days and nights wondering about the purpose of living. I desperately looked for hints and attended 13 different study groups, volunteer organizations, and business circles. But the answers did not come easily.
When I was 37, I had an opportunity to meet Kazuo Inamori, chairman emeritus of Kyocera Corporation (he also founded KDDI) through several odd meetings that stemmed from a gathering with an acquaintance in a speech therapy class. This was the turning point in my life. After that, business proceeded on a successful path in line with the saying, "Gain one great teacher rather than 1,000 books."

Mr. Inamori showed me how to live unselfishly and with compassion. He opened my eyes to managing to safeguard employees. He showed me new frontiers that I never before imagined, saying that "only the pure of heart achieve great things."
His thinking is that instead of pursuing profits we should be of service to people and society in our work. Profits result from the value we provide. Both Mr. Inamori and Konosuke Matsushita (who founded Matsushita Electric Industrial) taught that companies are no more than the capabilities of the president. I imprinted such ideas on my mind and committed myself to a sincere and just life.

In the 10 years since then, I have endeavored to enhance my way of thinking, to become compassionate and just and see value in the happiness of others. I was a slow starter, beginning the journey when already 37.
I have refined my philosophy by practicing it in the workplace. When I hitting a business hurdle, I would assess the situation. I became more aware of my immaturity the more I studied, which equipped me to strive harder.
I had the privilege of meeting many customers and making them happy. I strove to become more spiritual while learning more about the real estate business.
I am overjoyed that people relied on me after relationships began with nothing. Actually, the real start of the company was when I met Mr. Inamori.
It is important to have the right aspirations. You cannot not reach a goal that you have not set. Because I dedicated myself to serving customers, I think that they in turn enabled us to get to where we are today.

I am always keen to strengthen relationships in meetings. I look for people who agree with my thinking. I don't care about their age, academic background, or experience.
That is partly because of the notion of how one should live life, my desire to share universal views on life, and to live to the fullest among people who I can relate to emotionally.
I want to keep finding ways to be useful to others in work, which takes up most of our lives. If you have a solid goal, you tend to worry less and make more effort.
I hope you would feel the same. Money and material happiness are admittedly important. But rich minds, satisfaction, motivation, dreams, and aspirations are far more valuable.
Figures show that 70% of our customers use our services again. We aim to deliver high levels of customer satisfaction. You cannot substitute the feelings of pride that come from going good.
Contribute to the world through your work. My approach to managing the company is to communicate so work time is more valuable and so the workplace is a vehicle for building the self-esteem of all employees. You can realize such goals at Sun Frontier Fudousan.

Let me introduce the company. We are a new type of realtor. We make products and provide specialized services that draw on our concepts. Because management is about people, we devote a lot of time and money to fostering human resources and unleashing everyone's potential.
We are also a large and energetic family that treats employees compassionately. We value team players more than individual stars. We respect freedom and openness in creativity and action. We entrust work to our young people and treasure manners.
Our corporate culture is about meeting new challenges, about making something from nothing, doing what others cannot or refuse to do.
We have eight businesses (see our business outline for details) in real estate. We plan to launch two more operations this year.
Our diverse business umbrella enables employees to participate in a broad range of work.

Let me briefly outline our philosophy.

Our corporate credo is commitment to service. It lies at the core of management, and reflects our desire to put the happiness of customers and fellow employees before our own.
Our management philosophy is to safeguard all employees, ensure discretion, and contribute to mankind and society. This notion of taking care of fellow employees began when we only had three employees and went through the turning point that I described earlier. I believed that contributing 10 times more than before to employees and customers would eventually bring happiness to employees.
I also wanted to pursue spirituality so the happiness of other would link directly to my own, instead of pursuing material riches.
We aim to contribute to the prosperity of humankind and society in our work by harmonizing with the environment by transforming our happiness into gratitude.

We have three main principles. They are altruism over selfishness, effort second to none, and absolute proactivity. We value such desirable qualities as being selflessness, making effort, and being positive. We have gained strength from being an organization that acts free and openly and which does not pay too much attention to minor differences in direction. All 150 employees are heading in the right direction. Real freedom comes from benefiting society rather than oneself.
We aim to build a company in which each employee can fully demonstrate his or her ability creatively.

Our corporate philosophy is to contribute in every way possible to conserving resources and foster social progress.
We value ideas that are universal and timely. To fulfill our role, we hope to coexist with an environmentally sound society and contribute by specializing in rehabilitating, recycling and redistribution property instead of taking the conventional path of developers.

At the end of the day, our commitment to management that nurtures human resources means that our hiring policies values personality traits like sincerity and gentleness and a desire to improve rather than knowledge.
Instead of hiring people who are admittedly good at their work, have ample experience, and are smart, we prefer to employ those who agree with our philosophy, who have beautiful minds, who want to do right and strive harder toward their goals than others.
We mainly employ inexperienced people, largely new graduates. We treasure shaping their personalities through education and on-the-job training, spending the spending time to enhance their consciousness and knowledge so they can eventually become producers.
Many employees have college degrees in areas outside real estate. Many of them are art or science majors, and may have studied psychology, philosophy, human studies, or Japanese history.
We maintain clear policies and value what people learn in the workplace. We happily transfer authority to even the youngest employees. We champion learning from experience. We cultivate a motivation, independence and awareness. Our respects motivation and responsibility. Of course, we have good systems to follow up, allocating managers and experts to look after people.

Our corporate culture is about making every day creative. Today must differ from yesterday. We should pursue challenges to build new businesses from what we see around us. Potentially attractive projects include constructing commercial buildings in central Tokyo, street revitalization, and loan guarantees, which young employees have initiated.
If you are conscious about profitability, have specialized knowledge, and management capabilities from diverse businesses, you can become a passionate leader.
It is important for the company to cultivate human resources, pursuing added value through teamwork, and be generous.

These are the things I think about every day.

I most what to talk about fostering people who can be useful to society. Forgive me for sounding presumptuous. I intend to study more to better myself, and ask for your guidance.

Childhood Background