Messages from Top Management
I handed over the duties of President, which I had served for 21 years since the company’s establishment, to our new President, Saito, on April 1, 2020.
In early 2013, we launched the internal initiative “10x in 10 years,” setting forth a long-term business plan starting from 10 billion yen in net sales and 2 billion yen in ordinary income at that time. Medium-term business plan (FY2019/3–FY2025/3) has been progressing smoothly, and now, in its final year (FY2025/3), we are within sight of achieving its targets. This achievement is entirely due to the unified efforts of our employees.
The driving force behind our growth is, without a doubt, our employees. Even in the face of the unprecedented crisis posed by the COVID-19 pandemic, we successfully navigated the challenges through rigorous risk management and collective effort.
Since April 1, 2020, I have entrusted the leadership of the company to President Saito, who is responsible for achieving the current medium-term business plan while also formulating the next phase of our corporate strategy. Our group aspires to become a visionary company—one that is indispensable to clients and society, operating on a solid management philosophy aligned with social values. Our goal is to sustain this vision for 100, even 200 years. Together with all employees, we are steadily climbing towards our ideals, one step at a time.
With the main responsibilities of business growth transitioning to the next generation of leaders, we have seen the emergence of key managers in their 40s who are prepared to take on even greater roles. Now is the time to further support these executives as they step up with confidence and leadership.
Our corporate culture—driven by a strong belief in human happiness and societal well-being, full of energy for challenges and aspirations—remains unchanged.The realization of our Management Philosophy—this is our purpose of management. This is the path we follow.
1.To ensure the happiness of all employees, both in mind and matter.
2.Management is about benefiting others.
3.Serving others is the highest virtue.
As Chairman of the Board of Directors, I will support further growth by fostering human resource development across the Group and encouraging new business challenges. At the same time, with great confidence in our President, I will support him while leading the promotion of highly synergistic M&A activities, the hotel business, which brings smiles to people, and the regional revitalization business, which aims for mutual prosperity with local communities.
We look forward to your continued support for Sun Frontier Fudousan Co., Ltd. as we move forward under our new organizational structure.
Chairman, Tomoaki Horiguchi
From April 1, 2020, I assumed the role of President, succeeding Former President Horiguchi. I see this as my calling and am fully committed to fulfilling my duties with unwavering dedication.
The realization of our Management Philosophy—this is our purpose of management. In other words, to ensure both material and spiritual happiness for all employees. This is the foremost objective of our Group and fully aligns with my own beliefs, which are in complete harmony with the philosophy of our founder, Chairman Horiguchi.
Furthermore, our corporate motto, ‘altruism,’ is the most important value we all share. We will uphold 'kindness, compassion, and moral integrity' as the foundation for all our decisions, and we will wholeheartedly carry forward and uphold ‘Management by Love,’ which values the hearts of people.
Next, we are fully committed to achieving the goals of our medium-term business plan (FY2019–FY2025). Our targets for FY2025 are net sales of 100 billion yen, ordinary income of 20 billion yen, and an ordinary income margin exceeding 20%. By uniting the efforts of all employees, we will undoubtedly achieve these goals.
Chairman Horiguchi founded our company at the age of 31 with a singular aspiration—to pursue and fulfill dreams through our work. As I take the baton from our founder, I fully recognize the immense responsibility of driving further growth and passing our legacy to future generations.
Together with all employees, we will unite our hearts and dedicate ourselves to shaping a future where Sun Frontier Fudousan Group continues to dream boldly and take on new challenges.
We sincerely appreciate your continued support and look forward to building the future together.
President & CEO, Seiichi Saito
