Sun Frontier Philosophy
We have consistently upheld "altruism" as our company policy since our founding, conducting our business with this principle at its core.
COMPASSION
We believe in helping others, as many as we can, throughout our lives.
Sun Frontier Philosophy
Let us introduce our management philosophy.
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Credo
Company Policy
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Mission
Management
Philosophy -
Vision
Future
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Value
Course of
Action
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Credo
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Company Policy
Credo
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“COMPASSION”
We believe in helping others, as many as we can, throughout our lives.
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Mission
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Management Philosophy
Mission
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Our mission is to protect all employees, pursue both material and spiritual happiness, and contribute to the prosperity of humanity and society with a spirit of coexistence.
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Vision
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Future Image
Vision
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Our vision is to become the most appreciated visionary company that fully utilizes limited resources and continues the challenges to create new values.
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Value
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Course of Action
Value
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- 1. Work For Your colleagues
- 2. Do The Right Thing
- 3. Absolute Proactiveness
- 4. Do it immediately, do it definitely, do it until success
- 5. Stay Humble, Thankful, And Respectful
- 6. Always Work Creatively
- 7. Be GENBA-Centric
- 8. Be Open-Minded Cheerful and Wonderful
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The Founder’s Vision
At the core of the Sun Frontier Philosophy lies the vision and life philosophy of its founder, Tomoaki Horiguchi. His way of living, filled with human compassion and ‘altruism,’ serves as the foundation for all of Sun Frontier’s business endeavors and the actions of each employee.


