Management Philosophy Handbook
The Sun Frontier Group’s Common Decision-Making Guidelines: The Management Bible
“We want all employees to be happy.”
This is the motivation behind publishing this handbook.
Based on the weekly 3,000-character reports written over nine years by our founder, Mr. Horiguchi, in the spring of 2006, our employees compiled 125 entries—each around 400 characters—summarizing the values we should cherish as human beings.
A company is built by its employees. It is their mindset that shapes the outcomes. What each employee carries in their heart is the key. This is the point Mr. Horiguchi, as the founder and leader, emphasizes the most.
A company is also a community of people. Whether those people are united and working toward the same goal, or scattered in different directions pursuing their own interests, the efficiency and results—even in the same amount of time—will differ greatly.
Sun Frontier upholds “Compassion” as its corporate motto, and we use “what is right as a human being” as our standard for judgment. We strive to contribute to society while fostering the personal growth of every employee. To realize this collectively, we have defined our management goal as “achieving both material and spiritual well-being for all employees.” That is why, in our daily work, we sincerely wish for every employee’s happiness. This wish is the reason we created this handbook.
In the day-to-day situations we face in work and life, what standards should guide our decisions? When we are uncertain, this handbook serves as a spiritual compass—a source of guidance that offers insight when we're in doubt and reminds us to stay humble and grateful in times of success.
While respecting each individual's values, aligning the company’s direction and unifying all employees’ efforts is vital to the success of any organization.
