Management Strategy
Basic management policy
Our group practices philosophy-based management and places great importance on being a collective that shares the value of Compassion.
Guided by the fundamental principle, “Do not seek profit, but seek trust. Change yourself, solve issues from the client's perspective, and exceed expectations,” we boldly embrace change and take on challenges in our management approach. Through our business activities, we actively work to solve social issues, strive for harmony with all stakeholders, and contribute to the realization of a sustainable and prosperous society.
Sun Frontier Philosophy
Compassion(credo)
We believe in helping others, as many as we can, throughout our lives.~
Management Philosophy(Mission)
Our mission is to look after every employee and pursue the happiness of both mind and matter. At the same time, to cocreate a rich and sustainable society by contributing to the evolution and the development of the human society.
Future Image(Vision)
Our vision is to become the most appreciated visionary company that fully utilizes limited resources and continues the challenges to create new values.
Guiding Principles(Value)
1. Work for the sake of your colleagues.
2. Uphold what is right.
3. Absolute positivity.
4. Do it immediately, do it surely, do it until it’s done.
5. Be humble and always show gratitude and respect.
6. Always engage in creative work.
7. Be dedicated to the field.
8. Be straightforward, cheerful, and graceful.
Our mid-to-long-term business strategy
Our group defines our clients as building owners, asset holders, and high-net-worth individuals. By closely supporting our clients and addressing any real estate-related issues they may face, we aim to become “the world’s most beloved and chosen real estate company.” To achieve this, we are implementing the following medium- to long-term strategies.
Thorough Client Perspective and Improvement in Problem-Solving Ability
To thoroughly resolve all real estate-related issues our clients may have, we will strengthen our initiatives focused on each individual client through a thorough client perspective. By integrating various internal capabilities such as in-house property management, building maintenance, sales brokerage, and rental brokerage, and by flexibly adapting and constructing our business from multiple angles, we will address client issues with a one-stop approach. Furthermore, these initiatives will strengthen the foundation of our replanning business, contribute to the diversification and stabilization of procurement and sales routes, and lead to business expansion while reducing risks through collaboration with business partners.

Enhancing Real Estate Revitalization Capabilities
We will continue to focus on office buildings in Tokyo’s central urban areas and strengthen our efforts in “real estate revitalization” by leveraging the specialized expertise of our internal services in a value-added chain. To achieve this, we will further refine our local knowledge, which is our strength, enhance our ability to understand tenant trends, conceptualize optimal uses and highlight the attractiveness of buildings, and improve our renovation capabilities that value “beauty and emotion.” By continuously enhancing these added values, we aim to create new human value, business value, and social value. Additionally, in procurement, we will further improve our ability to solve client problems and connect procurement through multifaceted efforts in the process of solving these problems, thereby further expanding stable procurement routes.

Efforts in Human Resource Development
To achieve steady growth towards the future, nurturing talent and enhancing human capabilities are essential. Our company is committed to fostering a professional mindset to enhance knowledge, skills, and experience, thereby improving problem-solving abilities in specialized fields. Additionally, we focus on thorough philosophy education that pursues the purpose of life and the way of being as a human, and we strengthen our market-responsive, participatory management system through our unique Amoeba Management, a departmental profitability system. By doing so, we are dedicated to developing the human resources that form the foundation of our business. We believe that the increased business promotion capabilities of each individual will become the driving force behind our unique value-added chain of real estate revitalization, leading to the creation of high added value.

Balanced Growth and Strengthening High-Profit Structure
By further strengthening our client base and financial foundation, we aim to become a company less affected by market fluctuations. While focusing on our core business of real estate revitalization, we will also enhance and expand departments that can expect stable revenue, such as property management, building maintenance, sales brokerage, and rental brokerage, to achieve balanced organizational growth. In our core business of real estate revitalization, we will specialize in office buildings in central urban areas, leveraging our local knowledge as a strength and combining the expertise of our internal teams to develop a value-added chain business. By further refining our conceptualization abilities to create optimal uses and engaging in various innovative approaches in the productization process, such as furnished offices, we aim to create and sell high-value-added products, thereby striving to become a high-profit company.

Basic Policy on Profit Distribution
Our company is committed to providing long-term and stable returns to our shareholders while also enhancing internal reserves to flexibly respond to changes in the business environment.
Target Management Indicators
Our group aims for stable growth in the medium to long term. From the perspectives of profitability and productivity, we emphasize maintaining an operating profit margin of over 20% and an equity ratio of around 50% for financial stability. Additionally, we focus on maintaining a return on equity (ROE) of over 10%, which indicates how efficiently shareholder equity is being utilized
March 2028(Target) | ||
---|---|---|
Financial Target |
Ordinary profit |
20% |
ROE | 14% or more | |
Equity ratio | Around 45% |
March 2028(Target) | ||
---|---|---|
Financial Target |
Ordinary profit |
20% |
ROE | 10% or more |
|
Equity ratio | Around 45% |
Inquiries about IR
Sun Frontier Real Estate Co., Ltd. Management Planning Department
Address: 14th Floor, Toho Hibiya Building, 1-2-2 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Weekdays 9:30 AM - 6:00 PM JST
(excluding Saturdays, Sundays, and national holidays)
Inquiries about IR